Colgate Gum Expert is a specialized solution for your gums. Packed with the power of turmeric extract whichprovides reduction in gum bleeding&PreventionAgainst Gum Infection*1. ColgateGum Expert Toothpaste is an advanced ayurvedic solution that contains the potent extract of turmeric, known for itshealingproperties, and is specially formulated for your gum health that helps to heal your gums*2.Anon-stainformulawith two-way action that kills infection-causingbacteria and provides50% reduction ingumbleeding*3. RECOMMENDEDORAL CARE ROUTINE:Brush your teeth twice daily for 2 minutes with Colgatetoothpaste, rinse withmouthwash for 30 seconds, & replace yourtoothbrush every 3 months to keep teeth & gums healthy.It is 100% vegetarian, gluten-free&Paraben-free.We careaboutourenvironment, Colgate India is the nations firstto earn TRUE Zero Waste Platinum certification for allitsfourmanufacturing sitesin India, from Green Business Certification Inc. (GBCI). This toothpaste ismade inIndia, withthehighest quality standards.